Product Marketing Manager at Alva Labs

Work is shifting at a pace most organisations simply aren’t built for. Within a few years, up to half of today’s roles will demand new skills. The companies that win will be the ones who can see talent clearly — not by looking backwards at a CV, but forward at potential.

At Alva, we believe the old way of evaluating people is broken. Gut feeling, unstructured interviews, and legacy assessments can’t keep up with how fast roles evolve. Talent deserves better. And companies deserve a system that makes hiring accurate, fair, and consistently high-quality.

That’s what we’re building: a science-driven, candidate-first way to understand potential and make great hiring decisions at scale.

We’re now looking for a Product Marketing Manager who wants to challenge the status quo and help redefine how the world measures, aligns, and unleashes talent — for today’s roles, and the ones that don’t exist yet.

🌍 The company

Alva Labs is a Stockholm-based SaaS company that offers a solution that is helping global organizations grow their team in a scientific way. Alva has created a unique candidate assessment platform that helps companies find the right candidate for them, and candidates to find their dream job. Combining state-of-the-art psychometrics, data science, and an obsession with candidate experience, it provides the needed tool for data-driven talent acquisition.

We are embarking on an ambitious product innovation journey and evolving our go-to-market strategies. In this dynamic environment, the Product Marketing Manager will play a pivotal role in shaping the future success of our company.

🎯 The role

As a Product Marketing Manager at Alva Labs, you’ll sit right at the intersection of product, marketing, sales, and customer success. This is a role for someone who loves taking something complex and turning it into messaging that clicks — the kind of clarity that helps teams move faster, sell better, and create real customer value.

Your core responsibility is to operationalize Alva’s product narrative into clear, compelling, and commercially effective messaging and assets. You’ll take our high-level product strategy and roadmap and translate it into practical, high-quality deliverables that Sales and CS use every single day. This role is hands-on, collaborative, and directly tied to our ability to win and grow.

Here’s what you’ll work on:

Sales Enablement (Primary Responsibility)

You’ll develop and maintain the full suite of sales enablement assets, including:

• pitch decks

• demo narratives

• talk tracks

• objection handling frameworks

• competitive battlecards

• ROI and value messaging

You’ll partner closely with AEs and SDRs to understand real deal friction and build tools that actually remove it. You’ll run regular enablement sessions to ensure consistency across teams and continuously refine assets as markets, products, and messaging evolve.

Narrative Implementation

You’ll translate Alva’s product narrative into structured messaging for each persona, product module, and use case — ensuring consistency across decks, website content, collateral, and product storytelling.

Go-To-Market Execution

You’ll plan, manage, and execute comprehensive GTM strategies for product launches, aligning teams on audiences, messaging, assets, enablement, and rollout timing.

Customer Adoption & Retention

You’ll drive customer adoption and retention through targeted messaging, campaigns, and in-product narrative support. You’ll collaborate with CS to build upgrade and expansion paths grounded in clear value communication.

Market & Competitive Insights

You’ll partner with Sales and RevOps on win/loss analysis to strengthen messaging and positioning. You’ll stay close to the competitive landscape, spot opportunities to sharpen differentiation, and bring insights back into product and GTM discussions.

Your work will help Alva communicate clearly, adopt quickly, and win more often — and you’ll see the impact in real time.

🙋‍♀️ You

You thrive in roles where clarity and storytelling meet. You enjoy taking complex product details and turning them into messaging that feels effortless. You like working close to teams, close to customers, and close to the product — and you care about making things that people actually use.

You’ll likely recognize yourself here:

• Experience in Product Marketing, ideally in SaaS or tech

• Strong background in sales enablement, GTM execution, and value messaging

• Comfortable partnering closely with product, sales, and customer success

• Proven ability to create high-impact sales assets with clarity and speed

• Excellent communication skills, with an ability to tailor messaging to different audiences

• Strong business acumen and the ability to connect product capabilities to customer value

• Motivated to understand the market, the competitive landscape, and customer context

• A natural sense of ownership and a desire to bring structure, clarity, and storytelling into every part of the product journey

✨ What we offer

At Alva, you’ll join a team of truly talented people working to build a fairer, more efficient job market by leveraging science and data. The problem we’re solving isn’t just interesting – it’s important. By helping organizations and candidates find the right match, we have the opportunity to positively impact millions of lives.

As a company, we’re ambitious and driven by the value we create for our customers and users. We hold ourselves to high standards, and we believe that to thrive here, your values should align with ours. Please take the time to read more about them → here ←.

📝 The hiring process

Given that we claim to be experts in hiring, you probably wonder what we have in store for you.

• Application with screening questions.

• Screening with Alva’s psychometric tests.

• First interview (focusing on who you are).

• Second interview (focusing on what you know)

• Case exercise (focusing on how you would do the work)

• Background check (yes, we do take security seriously).

• Offer, sign, and happy dance!